The Ugly Side of Makeup – A Rant

A couple of weeks ago I came across a post on Tumblr, in which someone was complaining about the makeup industry and I went on a little Twitter rant about it.

Now, this is by no means anything new. The internet is filled with people who despise makeup and what they believe it represents. Some people are blinded by the idea that makeup is a form of mask that covers some people’s best qualities. They don’t understand why some of us willingly spend hours perfecting a smokey eye or why our biggest source of entertainment is watching beauty videos on YouTube. It’s important to spread not only love and kindness, but also respect towards other people’s interests. Too often people feel a sense of bravery behind a computer screen and use the anonymity it provides to bully others and bring down entire communities. Let people express themselves as freely as they choose to.

Our job as part of a growing community of makeup lovers is to educate those who feel inclined to make unnecessary comments. There is so much information out there that isn’t being communicated to Makeup Shamers.

Here’s a list of ways we can battle this together:

  • Educate them.
  • Explain to them why you love makeup.
  • Make them understand how empowered it makes you feel.
  • Teach them that you’re not wearing it to hide yourself but rather to enhance the beautiful features you were blessed with.
  • Introduce them to some of the beautiful campaigns that the makeup industry has initiated. Such as (but not limited to): The Power of Makeup a movement which NikkieTutorials started in order to promote confidence and show Makeup Shamers that we aren’t afraid of going makeup free. There is also  Tarte’s Kiss and Makeup Anti Bullying Campaign which aims to make a promise to end cyberbullying by focusing on exploring positivity and acceptance. 100 Years of Beauty is a viral YouTube series that showcases how beauty trends have changed in different cultures in the last hundred years in minute-long videos. MAC’s Viva Glam which donates 100% of its proceeds to the MAC Aids Fund, which helps raise money to help people of all ages, all races, all sexes affected by HIV and AIDS.
  • Continue to slay.

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